Below is the Code for Fetching Name of an Entity Using JavaScript In mscrm , Which can be used for many purposes Like if you want to popup an new entity form ( you can create a generic function )
var entityName = Xrm.Page.data.entity.getEntityName();
var id = Xrm.Page.data.entity.getId();
var entityName = Xrm.Page.data.entity.getEntityName();
Xrm.Utility.openEntityForm(entityName, id);
Hope This Helps You Thanks.
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